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Now taking founding members

Your users have a lot to say. Are you actually listening?

Dashboards tell you what — rarely why. Orby is the superstar CX team for every digital experience — we talk to the people using your product and send back the themes, in their own words.

Works on any digital experience
Conversations, not surveys
Ships in plain English

The problem

Dashboards tell you what. They rarely tell you why.

Whatever digital experience you ship, the hardest decisions — what to build, what to kill, how to talk about it — live in the why. And the why isn’t on a dashboard.

  • Feature launches land in the dark.

    Adoption stays flat and the chart doesn’t tell you if people didn’t find it, didn’t get it, or didn’t care.

  • Brand sentiment is a vibe you guess at.

    NPS is a score without a story. You can’t ship a fix to a number.

  • Time-to-delight slips week by week.

    You’re reading funnels instead of talking to the humans stuck inside them.

The shift

We don’t send you another dashboard. We send you conversations.

Most tools give you more data. We give you understanding — the kind you used to get from sitting next to your users and watching them work.

Passive analytics
Orby
  • Numbers on a chart
    Sentences from real users
  • Aggregated cohorts
    People, with names and context
  • You infer what went wrong
    Users tell you, in their words
  • Session replays & funnels
    Short, thoughtful conversations
  • Another tab to babysit
    A weekly briefing you actually read

What you get

A superstar CX team, on day one.

Every team shipping a digital experience deserves world-class user research. Orby gives you the outputs of a full CX org — on tap, at the cadence you ship.

Lift feature uptake

We ask the users who didn’t click — not just the ones who did. You learn why a feature missed before you ship the next one.

Sharpen brand perception

Catch tone before it calcifies into a one-star review. The sentences your users use become the sentences you use.

Shrink time to user delight

Signal in the same week you ship. No waiting on a quarterly survey cycle to tell you the flow is broken.

Keep the team close to users

Product, design, engineering — everyone stays 10 feet from your customers without a week of calendar invites.

How it works

Three steps. No dashboards to babysit.

  1. 01

    Give Orby context

    Drop in the feature you’re testing, your hypothesis, and what you want to learn — like briefing a curious teammate.

  2. 02

    Pick when it fires

    Trigger conversations on events that actually matter — completed or abandoned actions — not random pop-ups.

  3. 03

    Read the themes, not the noise

    Orby clusters conversations into themes with representative quotes, so patterns emerge the week you ship.

No dashboards to babysit. Just the signal, in plain English.

Who it’s for

If your dashboard is lying to you, you’re in the right place.

You’ll love Orby if…

  • You ship a digital experience, and features live or die by adoption.
  • You already suspect your metrics are missing the story.
  • You want the team close to real users, without the calendar tax.
  • Your brand’s voice is part of the product, and you want to protect it.

Maybe not yet if…

  • You want another funnel chart — there are plenty, and they’re good.
  • Your product has zero users yet. Come back when you do.
  • You need a pop-up survey tool with a slider smiley. That’s not us.

Founding members

Build the right product early. Come along for the pre-launch.

We’re taking a small cohort of founding members before we open up more broadly. If that’s you — drop your email and we’ll be in touch with what’s next.

  • 01

    Founding pricing, locked in

    Early supporters keep their launch pricing for the life of their account. No surprise hikes when we raise later.

  • 02

    A direct line to the founders

    A shared Slack / Telegram with us. You ask, we answer — and fix it that week if we can.

  • 03

    Shape the roadmap

    Your use cases inform what we build first. Founding members get early access to every release.

Questions we hear

The short answers.

  • When do you launch?

    We’re onboarding founding members now and opening up more broadly later this year. Get early access and you’ll be the first to hear.

  • What will it cost?

    Founding member pricing is a meaningful discount that we honour for the life of the account. Public pricing comes at launch.

  • Is this another survey tool?

    No. Surveys ask closed questions and dump the answers into a chart. Orby runs short, open conversations at moments that matter, then clusters what comes back into themes with real quotes.

  • Who actually talks to my users — humans or AI?

    Orby conducts the conversations automatically so they can happen in-product, in the moment. The synthesis — themes, quotes, the weekly briefing — is designed to read like a sharp CX researcher wrote it. You’re always in the loop.

  • How is this different from Intercom, Pendo, or Hotjar?

    Those tools show you behaviour. We send you understanding. The output is a narrative summary with representative quotes, not a heatmap or a funnel.

  • What data do you need?

    The lightest possible install — a snippet to fire conversations on the events you pick. No third-party trackers, no data hoovering. You control what Orby sees.